Nielsen is set to take DoubleVerify private in a $2 billion deal, mirroring rival IAS' exit from the public markets.

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad ...

For years, Gabby George was creating fitness content in her at-home studio, pulling together her knowledge (a master’s in public health, a background in marketing) to try and see what would stick.

Time has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back ...

The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the IAB released its ...

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College ...

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Omnicom wasn’t ready ...

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, ...

This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → One quick note before the main ...

Kroger’s announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer’s first major moves under new CEO Greg Foran, an indicator of how the company’s ...

Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech giant has chosen to yield a little ground to marketers and ...