Nielsen is set to take DoubleVerify private in a $2 billion deal, mirroring rival IAS' exit from the public markets.

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad ...

Time has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back ...

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, ...

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when ...

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences.

If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging media.

As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The FIFA World Cup 2026, ...

Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping ...

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities ...

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...