Media success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and ...

Here are some of the best media stories our team has read so far this week: The Guardian | Revealed: FCC chair Brendan Carr’s close ties to White House ...

A busy comment section can look like proof that a story connected with readers. But new research complicates that picture: data-rich stories tend to draw ...

Vertical video has broken free of social platforms: here’s how publishers are bringing the format onto their own properties to build direct audience habits. For as long as vertically-oriented video ...

The biggest move in the market this past year wasn't a bigger budget, it was a better bet. And for the platforms and publishers competing for that budget, ...

Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It ...

Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to reshape how ...

News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated ...

For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial ...