Starting Aug. 24, views will count from the first frame, while creator revenue will continue to rely on longer engagement ...

CTV's The Social is expanding into a video podcast for its 14th season, adding new digital and audio distribution while ...

T1 partner and CSLS lead author discusses the study's findings, from rising rights fees and activation pressures.

Reserved by Spotify gives select pemium users early access to concert tickets based on listening and engagement signals.

The team's inaugural season gave brands a test-and-learn environment, with partners using activations to engage a new fan ...

The agreements include the Grand Slam of Curling series and Canadian coverage of Rock League, curling’s first professional ...

NHL names new senior manager, partnership marketing Carolyn McPherson has been promoted to senior manager, partnership marketing at the National Hockey League (NHL).

Reuters data reveals a widening divide in how French- and English-speaking Canadians turn to media for information.

Sponsorship spending in Canada has grown to $4.7 billion, with brands increasing their investment in rights fees across categories.

Rogers Sports & Media has cancelled Hockey Night in Canada: Punjabi Edition after 18 years on the air, citing audience levels that were not strong enough to sustain the production.

Canadian OOH advertising revenue reached $259 million in the second quarter of 2026, up $45.2 million or 21.1%, from the same period last year, according to COMMB's latest Canadian Out-of-Home ...

Prime Video Canada has unveiled its schedule of NBA games for the 2026-27 season, beginning with a doubleheader Friday, ...