A StackAdapt study finds 91% of marketers are using AI, but only half are comfortable letting it make decisions autonomously.

The activation features a Hogwarts Great Hall-inspired interior and a Sorting Hat-themed photo opportunity as part of the brand's "Back to Hogwarts" campaign.

The platform is doubling key Partner Program thresholds as marketers weigh creator potential beyond platform revenue.

Omnicom Media Canada (OMD) has partnered with TikTok on a certification program that combines guided study sessions and ...

CTV's The Social is expanding into a video podcast for its 14th season, adding new digital and audio distribution while ...

Starting Aug. 24, views will count from the first frame, while creator revenue will continue to rely on longer engagement ...

T1 partner and CSLS lead author discusses the study's findings, from rising rights fees and activation pressures.

Reserved by Spotify gives select pemium users early access to concert tickets based on listening and engagement signals.

The Toronto Tempo took center stage at the Sponsorship X conference in Toronto yesterday to share how its inaugural season came together with a strong roster of partners to raise awareness and build ...

The latest AdEase Radio report for Aug.

Rogers Sports & Media has cancelled Hockey Night in Canada: Punjabi Edition after 18 years on the air, citing audience levels that were not strong enough to sustain the production.

The robotaxi company Waymo has appointed WPP as its media AOR across North America and EMEA, while also conducting a creative review ahead of a potential Super Bowl debut.