I asked 38 agents, managers and assistants who read cold scripts what earns a reply and what gets deleted unread ...

I’m working on a big project around the Oscars, and it's revealing just how sparse the research landscape is on Oscar voters. For example, there is only one reliable source for the average age of ...

A couple of years ago, Sony re-released a movie that had flopped only a few months earlier. Morbius had died at the box office in April 2022, opening to $39.1m and then dropping 74% in its second ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

Every year, tens of thousands of screenwriters pay to enter contests. A major selling point for them is that winning (or placing highly) will mean that the right people will finally read your script.

A year ago I spoke at the Creators Conference of the German Producers Alliance in Munich, detailing the interesting bifurcation in German cinema. (You can read my article write-up here Why German ...

My latest Film Data Scientist video, this time investigating why so many film posters seem to have forgotten the names of their lead actors. I’ll be uploading new video essays every couple of weeks ...

In my latest Film Data Scientist video, I’m sciening the shit out of Matt Damon to see how we like these apples. Put another way, I looked at over a million frames of Matt Damon’s on-screen ...