I asked 38 agents, managers and assistants who read cold scripts what earns a reply and what gets deleted unread ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

I’m working on a big project around the Oscars, and it's revealing just how sparse the research landscape is on Oscar voters. For example, there is only one reliable source for the average age of ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

A couple of years ago, Sony re-released a movie that had flopped only a few months earlier. Morbius had died at the box office in April 2022, opening to $39.1m and then dropping 74% in its second ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from ...

Cinemas have had a tough time of things recently. The rise of working from home, COVID-19, plush home cinemas, and streaming platforms offering instant access to massive libraries of movies, are all ...

Since 2005, Franklin Leonard has run an annual survey of film industry insiders, asking for their favourite screenplays of the year that have not yet been made. The result, the Black List, has become ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...