As the holiday season approaches, Circana shares that the U.S. toy industry has delivered its strongest first-half performance for 2026 in six years. From January to June, the industry saw a 17% ...

Michaels elevates its shopping experience by testing new store models at select locations in Arkansas, Ohio, and Texas. These store debuts mark the acceleration of the company’s transformation ...

Small Rice Studios has launched its flagship game across the U.S. and U.K. — Roast: A Game of Sinister Sweetness and Cozy ...

Mattel's collection includes playsets inspired by princesses Ariel, Belle, and Tiana. The stackable sets have figures, ...

Mattel’s Storytime Stackers Collection features three stackable playsets inspired by Disney princesses, Ariel, Belle, and ...

Disney Consumer Products (DCP) has promoted 20-year company veteran Joss Hastings to SVP of Marketing as the division prepares to move from under Disney Experiences to the Disney Entertainment ...

The power of play is universal, but not all consumers speak the same toy language, according to Circana’s latest look at the global market. The new data reveals global toy sales are up coast to coast, ...

Little Tikes, a wholly owned subsidiary of MGA Entertainment, is serving up a new play kitchen collection that families can mix and match to suit their tastes. The Little Tikes Sweet Spaces line ...

In this sugary-sweet strategy game, players compete to craft the perfect, ooey-gooey s’mores by toasting marshmallows over a campfire. The longer the mallow is over the fire, the more points it’s ...

A counterfeit toy investigation in South Carolina has resulted in thousands of alleged counterfeit NeeDoh products being seized by law enforcement and kept out of the hands of unsuspecting consumers.