Human-in-the-loop, or HITL, describes an AI setup where a qualified person checks, edits, or signs off on what the model produces before that output leads to any real-world action. The model doesn’t ...

AI is rewriting the app growth playbook and the leaders who figure it out first will define the next decade of mobile. That’s exactly what we’re digging into at Business of Apps Berlin 2026. You’ll ...

On September 17th, 500+ senior leaders across app marketing, UA, growth, product, CRM and revenue will gather Convene Midtown for Business of Apps NYC 2026. Across 6 content stages and more than 30 ...

NIKO AI has evolved, bringing more capabilities to help advertisers manage campaigns faster and with less manual work. Already using NIKO AI? Then you know launching a campaign can be as simple as ...

DoorDash has become a key third player in the European market, with its acquisition of Deliveroo and ownership of Wolt giving it a large footprint in the United Kingdom and the rest of Europe. With ...

Chatbots have dominated the app store conversation for more than two years, pushing major companies to either compete directly in generative AI or weave AI features into their existing apps. Most of ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

Performance marketers are running out of levers — and the one most teams haven’t pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why ...

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...

This isn’t a measurement problem you can patch with another integration. It’s a structural shift in what “performance” can be observed. If you’re running a diversified channel mix across programmatic ...

Global multi-source advertising platform PropellerAds has officially introduced Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...