GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL showing a much stronger relationship to revenue outcomes. The findings suggest SaaS teams risk ...

Popl and Apollo.io are partnering to improve event lead capture with real-time enrichment and CRM-ready contact data.

As ads enter AI chatbots, brands need new privacy-safe verification standards to measure context, suitability and trust in ...

A CMO Council report reveals fragmented stacks and weak operations are limiting AI, martech value and GTM performance.

Research shows many marketers send paid traffic to generic pages, hurting conversions and making landing page optimization ...

Parsnipp launched Smart LLM Ads, combining AI visibility insights with paid AI advertising to help B2B marketers close ...

Take the 2026 Demand Generation Benchmark Survey to benchmark how B2B teams use AI across content, scoring, optimization and ...

A Knak survey finds 85% of marketing teams missed a campaign launch last year caused at the production layer after the draft.

TrustRadius's 2026 report finds 63% of buyers use AI to research software, but 94% fact-check it as human validation drives ...

Howl Louder Marketing launches a GEO service to help B2B companies gain visibility in AI-powered search tools.

Shane Evans on what Gong Labs data reveals about AI adoption, hiring and how buyers now use AI to evaluate vendors before ...

Take the 2026 Demand Generation Benchmark Survey to see how B2B teams are proving revenue impact through attribution, pipeline and expansion.