Burger King is building on its turnaround efforts with a pair of initiatives that respond to customer feedback the brand has received this year, according to details shared with Marketing Dive. The ...
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
Urban Outfitters continues to carve out a college-focused niche in the larger back-to-school market with its latest ...
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace ...
The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.
The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...
Andrew Rebhun will lead all aspects of marketing at the fast-casual chain. He previously was the chief marketer at Cava and El Pollo Loco.
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...
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