Deals and discounts are common tactics to draw in shoppers during the back-to-school season. But how about a promise that prices won’t rise within the next few weeks? That’s the premise of JCPenney’s ...
Nielsen Holdings is acquiring the media effectiveness platform DoubleVerify in a take-private deal with an estimated enterprise value of $2.15 billion, according to a press release. DoubleVerify, ...
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace ...
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