Most B2B marketing still treats the mid-market as a scaled-up small business or enterprise-in-waiting. As Omnicom Media Group ...

Ray: “It’s hugely important. Trusted and transparent measurement gives advertisers confidence that campaign delivery is being ...

Ask most marketers to name the world’s most influential brands, and you’ll get a familiar list: Apple, Coca-Cola, maybe a ...

That requires me, as always, as creative director (or CCO), to be the arbiter of taste for it, of course. As creative ...

Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...

As AI makes it easier to create content, analyze data and launch campaigns, Athen Bozoglu believes some of the strongest advantages in marketing will come from something considerably more human: the ...

“Netflix’s co-CEO said it’s stupid to try and copy YouTube,” says Rayburn, also chairman of the NAB Show Streaming Summit.

Fast-forward to today and history is repeating itself with a corporate partnership twist. By tethering its legendary, 90-year ...

John Lennon and Yoko Ono went to bed for peace. Tilda Swinton slept in a glass box. David Blaine spent 44 days suspended ...

This is the core Starfish conviction: AI doesn’t destroy brands. It exposes the ones that never resolved the gap between ...

‘The Testlist’ taps dance legends Groove Armada to promote free hearing screeners for a generation that liked it loud.

The newest campaign for Virgin Atlantic Holidays, created by Lucky Generals, certainly hits that mark. Avoiding the tired tropes of happy families throwing beach balls by a sparkling sea, it instead ...