Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...

Ask most marketers to name the world’s most influential brands, and you’ll get a familiar list: Apple, Coca-Cola, maybe a ...

Losing them? Not so much. We win the low-fat cream cheese account and celebrate it with champagne, LinkedIn posts, agency-wide emails and roughly the enthusiasm of a small moon landing. But when a big ...

The worst thing a brand could learn from Andy Burnham’s TikTok is to copy Andy Burnham’s TikTok.

In the first episode of The Creative Machine, I set out with a question I had been carrying for years. I spent my career wishing for a machine that could take the hard work off my hands. Then it ...

As AI agents take on more go-to-market decisions, the quality of the signals feeding them becomes critical. Weak assumptions once tempered by human judgement risk being automated at scale, making ...

As AI makes it easier to create content, analyze data and launch campaigns, Athen Bozoglu believes some of the strongest advantages in marketing will come from something considerably more human: the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For years, our industry has ...

The Drum catches up with the dating app’s marketing boss to hear how it is taking ‘No Ordinary Love’ to Spotify and Libby for the first time, why ‘chalant’ dating is its new theme and how storytelling ...

The newest campaign for Virgin Atlantic Holidays, created by Lucky Generals, certainly hits that mark. Avoiding the tired tropes of happy families throwing beach balls by a sparkling sea, it instead ...

Fast-forward to today and history is repeating itself with a corporate partnership twist. By tethering its legendary, 90-year ...

After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one ...