Most B2B marketing still treats the mid-market as a scaled-up small business or enterprise-in-waiting. As Omnicom Media Group ...

Ray: “It’s hugely important. Trusted and transparent measurement gives advertisers confidence that campaign delivery is being ...

Ask most marketers to name the world’s most influential brands, and you’ll get a familiar list: Apple, Coca-Cola, maybe a ...

That requires me, as always, as creative director (or CCO), to be the arbiter of taste for it, of course. As creative ...

Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...

“Netflix’s co-CEO said it’s stupid to try and copy YouTube,” says Rayburn, also chairman of the NAB Show Streaming Summit.

Fast-forward to today and history is repeating itself with a corporate partnership twist. By tethering its legendary, 90-year ...

This is the core Starfish conviction: AI doesn’t destroy brands. It exposes the ones that never resolved the gap between ...

John Lennon and Yoko Ono went to bed for peace. Tilda Swinton slept in a glass box. David Blaine spent 44 days suspended ...

‘The Testlist’ taps dance legends Groove Armada to promote free hearing screeners for a generation that liked it loud.

After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one ...

Losing them? Not so much. We win the low-fat cream cheese account and celebrate it with champagne, LinkedIn posts, agency-wide emails and roughly the enthusiasm of a small moon landing. But when a big ...