New Delhi: After several years of performance-heavy media planning, the industry has begun reassessing the long-term impact of narrow optimisation strategies. Brands have acknowledged that ...

New Delhi: Network18 on Monday said it is doubling down on connected TV (CTV) as part of its digital growth agenda for 2026, pitching large-screen news consumption as the next phase of audience scale ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Northern Offshore Services (N-O-S), a subsidiary of Northern Offshore Group (NOG), an NYK Group company that operates crew transfer vessels in the global offshore wind industry, has upgraded a crew ...

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...