Anthony Mennella captures startling footage that purports to prove the holiday legend of the Elf on the Shelf is actually true.

Cosmetics company e.l.f. Beauty (NYSE:ELF) reported Q2 CY2026 results , with sales up 35.5% year on year to $479.4 million.

Colorado's fair and festival scene is alive this weekend, with the Wheat Ridge Carnation Festival, Centennial Under The Stars ...

There are some people I try to avoid writing about. It’s not that I may not wish to. It’s just that I often feel that doing ...

New Disney accessory sets for Elf on the Shelf are releasing soon, including a princess slumber party set, Olaf outfit, and travel accessories.

July can be an extra chaotic time of year to shop — it’s hot outside, but lots of summer stuff is sold out or on clearance as retailers turn to school supplies and fall sweaters. It’s also prime time ...

British stand-up comedian and writer Elf Lyons is bringing her show “The Woman on the Edge” to New York. The limited run at the SoHo Playhouse, from Sept. 24 to Oct. 18, marks Lyons’ United States ...

Whether on a constant treadmill, turning trauma into laughs or venturing into children’s entertainment, these acts are winning over viewers and critics. By Jillian Rayfield Alex Marshall and Houman ...

By Koyena Das, Neil J Kanatt and Arriana McLymore Aug 5 (Reuters) - Elf Beauty raised annual sales and profit forecast on ...

It might be the height of the summer holidays, but it's never too early to be thinking about the C word. Yes, we've mentioned Christmas in July! But many parents will already be on the lookout for ...