New research shows brand rivalry, not algorithmic optimisation, drives engagement, from Wendy's and Burger King to Anthropic's OpenAI dig.

Ad Age returns to the Cannes Lions International Festival of Creativity with networking, intimate conversations and the ...

Oink Ink Radio founder Dan Price opens BionicVO to the public, applying four decades of audio advertising expertise to ...

Netflix has seemingly found a creative way to up its advertisement game. The streaming company has erected a billboard on ...

Marketing has entered a new era of creative execution. AI is transforming how marketers work, culture moves faster than ever ...

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released the EMEA edition of its 2026 Global Insights: Media Quality in the ...

What does that look like, and what can you learn from these tests? We put together this case study. Nove8 makes consumer-facing apps, and relies heavily on digital advertising. “Ninety-five percent of ...

Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt — which leans into criticism of AI as a way to make Anthropic seem aware of ...

Zendaya said that she frequently quotes an ad-libbed line that Robert Downey Jr. delivers in Spider-Man: Homecoming. Tom Holland agreed, “You do say that a lot.” Holland added, “Really interesting ...

Meta has announced a series of new updates, creating a complete end-to-end AI-powered ad ecosystem. Announced at Cannes Lions 2026, Meta is introducing an end-to-end creative solution for AI-enabled ...

As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo Show devices. The move is part of the retail giant’s broader push to help shoppers discover new products and deals ...

With the 2026 FIFA Men's World Cup held in Canada, Mexico and the United States in full swing, brands have been making the most of the global event to get their products across to football fans ...