To launch Pepsi Max's new Manta bottle, Special Australia has taken the product's new silhouette to the streets, with ...

David Droga has declared himself “bullish” on the future of creativity, arguing that while the traditional agency business model is changing, the value of creative thinkers has never been greater.

Rumble has unveiled a new brand identity via Bear Meets Eagle On Fire, anchored in the firm belief that sound is a critical component of storytelling. So 'story' is not just a theme but a key ...

The AWARD Jury President's Lunch is underway in Sydney to a full house, bringing together Australia's creative community for a rare afternoon featuring 2026 AWARD Awards Jury President Samira Ansari ...

By, Senior Marketing Scientist, Ehrenberg-Bass Institute “If you know, you know”. That was IKEA’s caption on a recent social media post responding to Wicker, the new film featuring Swedish actor ...

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. From structure and speed to culture and ...

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top ...

To announce their sponsorship of the Perth Bears, ATLAS and AT Creative Perth are literally driving the message home with a ...

Klook is launching its global brand platform with BBH Singapore titled, 'Get Your Travel Right', to tackle a growing reality of modern travel: despite having more options than ever before, planning a ...

Emerging protein snack brand ReFil has appointed independent full-service digital marketing agency The Digital Picnic as its lead digital agency, effective immediately. The Digital Picnic will lead ...

Launched by State Schools Relief and developed by The Fuel Agency, Equal Threads is a new for-purpose retail brand that turns every purchase into support for children experiencing financial hardship.

Melbourne-based brand experience agency, Graffiti, has been appointed as the official event delivery partner for VicReturn, ...