Saudi Arabia’s entertainment boom is entering a new phase. The question is no longer whether audiences will show up, it is how brands can create experiences ...

Because marketing itself has changed. What was once a relatively manageable collection of disciplines has become a complex capability ecosystem spanning brand, creative, performance, commerce, ...

For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, ...

Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies, AI-powered chatbots, ...