Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

The marketing industry has spent decades perfecting amplification. More reach. More engagement. More content. More persuasion. According to Faheem Ahamed, Group Chief Marketing and Communications ...

More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement ...

Marketers have never had more data, more technology or more ways to reach consumers. Yet the biggest takeaway from today’s growth conversation wasn’t AI. It wasn’t automation. And it certainly wasn’t ...

We have never had more dashboards, and we have never been less certain what they’re telling us. Walk into any marketing review this year in Dubai, London, or New York, in banking, FMCG, or healthcare, ...