OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad ...

Nielsen is set to take DoubleVerify private in a $2 billion deal, mirroring rival IAS' exit from the public markets.

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this ...

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when ...

Time has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back ...

Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media planning and concept testing. In theory, the ...

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College ...

The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers ...

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar ...

Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple ...

Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see. Stanley 1913 has “not used AI for any ...

For years, Gabby George was creating fitness content in her at-home studio, pulling together her knowledge (a master’s in public health, a background in marketing) to try and see what would stick.