Reserved by Spotify gives select pemium users early access to concert tickets based on listening and engagement signals.

The team's inaugural season gave brands a test-and-learn environment, with partners using activations to engage a new fan ...

NHL names new senior manager, partnership marketing Carolyn McPherson has been promoted to senior manager, partnership marketing at the National Hockey League (NHL).

The agreements include the Grand Slam of Curling series and Canadian coverage of Rock League, curling’s first professional ...

Reuters data reveals a widening divide in how French- and English-speaking Canadians turn to media for information.

Canadian OOH advertising revenue reached $259 million in the second quarter of 2026, up $45.2 million or 21.1%, from the same period last year, according to COMMB's latest Canadian Out-of-Home ...

Sponsorship spending in Canada has grown to $4.7 billion, with brands increasing their investment in rights fees across categories.

Rogers Sports & Media has cancelled Hockey Night in Canada: Punjabi Edition after 18 years on the air, citing audience levels that were not strong enough to sustain the production.

Twelve agencies have made the shortlist for strategy's 2026 Media Agency of the Year, recognizing some of the strongest media planning, buying and channel strategy in the Canadian industry.

Opinion: LinkedIn is cracking down on AI content. Are brands ready? As platforms tighten their approach to AI-generated content, marketers face a new challenge: using the tech for efficiency without ...

Prime Video Canada has unveiled its schedule of NBA games for the 2026-27 season, beginning with a doubleheader Friday, ...

Spotify has rolled out the latest chapter of its "Fan Life" campaign, with an OOH media buy running across Toronto and ...