CTV's The Social is expanding into a video podcast for its 14th season, adding new digital and audio distribution while ...

Starting Aug. 24, views will count from the first frame, while creator revenue will continue to rely on longer engagement ...

T1 partner and CSLS lead author discusses the study's findings, from rising rights fees and activation pressures.

Reserved by Spotify gives select pemium users early access to concert tickets based on listening and engagement signals.

The team's inaugural season gave brands a test-and-learn environment, with partners using activations to engage a new fan ...

The agreements include the Grand Slam of Curling series and Canadian coverage of Rock League, curling’s first professional ...

Reuters data reveals a widening divide in how French- and English-speaking Canadians turn to media for information.

Petro-Canada is putting a new spin on the summer cottage-country pit stop, turning the routine purchase of ice into the centrepiece of an experiential and digital campaign.

Prime Video Canada has unveiled its schedule of NBA games for the 2026-27 season, beginning with a doubleheader Friday, ...

Spotify has rolled out the latest chapter of its "Fan Life" campaign, with an OOH media buy running across Toronto and ...

The agency has been named media AOR for the non-profit, with a focus on audience segmentation, channel planning and ...

Age and gender once defined TV buying. In the connected era, behavioural signals, viewing habits and household context offer ...