As the holiday season approaches, Circana shares that the U.S. toy industry has delivered its strongest first-half performance for 2026 in six years. From January to June, the industry saw a 17% ...

In this cheeky board game, two players face off in a head-to-head balloon-popping battle. Each player will bounce on their ...

Small Rice Studios has launched its flagship game across the U.S. and U.K. — Roast: A Game of Sinister Sweetness and Cozy ...

Mattel's collection includes playsets inspired by princesses Ariel, Belle, and Tiana. The stackable sets have figures, ...

Disney Consumer Products (DCP) has promoted 20-year company veteran Joss Hastings to SVP of Marketing as the division prepares to move from under Disney Experiences to the Disney Entertainment ...

Mattel’s Storytime Stackers Collection features three stackable playsets inspired by Disney princesses, Ariel, Belle, and ...

Little Tikes, a wholly owned subsidiary of MGA Entertainment, is serving up a new play kitchen collection that families can mix and match to suit their tastes. The Little Tikes Sweet Spaces line ...

A counterfeit toy investigation in South Carolina has resulted in thousands of alleged counterfeit NeeDoh products being seized by law enforcement and kept out of the hands of unsuspecting consumers.

Bulldog Licensing continues to grow Sesame Street’s U.K. presence with two new deals. Through these licensing deals, ToyTopic and PS International Group develop new products for preschool audiences.

Michaels elevates its shopping experience by testing new store models at select locations in Arkansas, Ohio, and Texas. These store debuts mark the acceleration of the company’s transformation ...