Michaels elevates its shopping experience by testing new store models at select locations in Arkansas, Ohio, and Texas. These store debuts mark the acceleration of the company’s transformation ...

Disney Consumer Products (DCP) has promoted 20-year company veteran Joss Hastings to SVP of Marketing as the division prepares to move from under Disney Experiences to the Disney Entertainment ...

Circana reports strong six-month performance in the U.S. toy industry, with adult consumers and key categories leading the growth.

Mattel’s Storytime Stackers Collection features three stackable playsets inspired by Disney princesses, Ariel, Belle, and ...

Mattel's collection includes playsets inspired by princesses Ariel, Belle, and Tiana. The stackable sets have figures, ...

Small Rice Studios has launched its flagship game across the U.S. and U.K. — Roast: A Game of Sinister Sweetness and Cozy ...

In this sugary-sweet strategy game, players compete to craft the perfect, ooey-gooey s’mores by toasting marshmallows over a campfire. The longer the mallow is over the fire, the more points it’s ...

Little Tikes, a wholly owned subsidiary of MGA Entertainment, is serving up a new play kitchen collection that families can mix and match to suit their tastes. The Little Tikes Sweet Spaces line ...

Mix up make-believe meals with this modular play kitchen collection. The lineup features a variety of interactive kitchen appliances, including a fridge, a mini air fryer, ovens, an espresso machine ...

Bulldog Licensing continues to grow Sesame Street’s U.K. presence with two new deals. Through these licensing deals, ToyTopic and PS International Group develop new products for preschool audiences.

A counterfeit toy investigation in South Carolina has resulted in thousands of alleged counterfeit NeeDoh products being seized by law enforcement and kept out of the hands of unsuspecting consumers.