Human-in-the-loop, or HITL, describes an AI setup where a qualified person checks, edits, or signs off on what the model produces before that output leads to any real-world action. The model doesn’t ...
AI is rewriting the app growth playbook and the leaders who figure it out first will define the next decade of mobile. That’s exactly what we’re digging into at Business of Apps Berlin 2026. You’ll ...
On September 17th, 500+ senior leaders across app marketing, UA, growth, product, CRM and revenue will gather Convene Midtown for Business of Apps NYC 2026. Across 6 content stages and more than 30 ...
NIKO AI has evolved, bringing more capabilities to help advertisers manage campaigns faster and with less manual work. Already using NIKO AI? Then you know launching a campaign can be as simple as ...
Marcus Persson is the Co-Founder and CEO of Zellify, a platform that helps mobile app developers monetize outside the App Store through web funnels. At Business of Apps London 2026, he presented ...
DoorDash has become a key third player in the European market, with its acquisition of Deliveroo and ownership of Wolt giving it a large footprint in the United Kingdom and the rest of Europe. With ...
Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...
Performance marketers are running out of levers — and the one most teams haven’t pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why ...
Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...
Global multi-source advertising platform PropellerAds has officially introduced Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready ...
Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...
The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...
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