A man lived in a real billboard 30 feet above Sunset Boulevard to promote the streamer’s Greta Lee-starring thriller ...

Zuckerberg’s manifesto, Gemini app hits 1 billion users. This week has been a big one for artificial intelligence news — Meta ...

When the first trailer for Spider-Man: Brand New Day dropped, TikTok immediately flooded with fan edits and custom recuts. The surge of posts proved a growing truth in modern film marketing: Movie ...

Please note there will be no Movers and Shakers roundup next week. The roundups will resume as usual on August 27. All updates for Movers and Shakers should be sent to ...

Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech.

K18 tapped Uncommon Creative Studio for the Tumblehair stunt. Uncommon launched its PR division in February. The firm conceptualized the viral Rat Boot for New York Fashion Week in 2024 and The ...

Estée Lauder is backing what it describes as its biggest fragrance launch in more than a decade with a multimedia campaign spanning TV, OOH, BVOD and social. Created in-house by Estée Lauder, with ...

Airbnb’s “Up” house in New Mexico that offers innovative immersion for fans, brought about by Verb agency. (Photo Credit: Ryan Lowry for Airbnb, used with permission) For years, the future of physical ...

In a sweeping sit-down, the marketing icon traces her journey from college radio host to managing an eight-agency roster at GE, doubling revenue as CEO of Said Differently and teasing season two of ...

EXCLUSIVE: The fully integrated agency is doubling down on experiential as it strives to triple business in the category this year.

Brands are pouring money into this channel, but they are not building the leadership infrastructure to match it ...