Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate ...

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria ...

Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating ...

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. In his new role, Lopez has an expanded mandate that ...

At MDVIP, CMO Alyssa Schaefer has to build trust with patients making highly personal decisions while also marketing to physicians.