Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate ...

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria ...

At MDVIP, CMO Alyssa Schaefer has to build trust with patients making highly personal decisions while also marketing to physicians.

Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating ...

Brand awareness doesn’t pay the bills, said Mark Sapir, Chief Marketing Officer at Open Farm. Even though awareness is the metric he is fixated on, Sapir knows Open Farm’s campaigns and overall ...

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the ...

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

OxiClean’s marketing program with Major League Baseball is the brand’s highest return on investment of all its programs — period, said Kevin Sherlock, Vice President of Fabric Care Marketing. The ...

Chief Digital Officer Ben Spiegel wants shoppers to know Polywood is more than just a place to buy a great chair. He wants the outdoor furniture brand to stand for a lifestyle of living well outside.