AI is reshaping search, making it critical for marketers to measure paid and organic incrementality to protect ROI & prevent ...

AI agent success hinges on workflow selection, governance and platform readiness, not hype, pilots or raw model capability ...

Brooks Running doubled ROAS and cut CPA 53% with Adora's AI creative platform, generating 1,500-plus on-brand ad variations ...

GetWhys helps GTM teams validate AI-generated messaging and content against real buyer intelligence before it goes to market.

As ads enter AI chatbots, brands need new privacy-safe verification standards to measure context, suitability and trust in ...

Demandbase data shows ChatGPT referrals to B2B websites surged 303% year over year, reshaping buyer discovery and brand strategy.

Take the 2026 Demand Generation Benchmark Survey to benchmark how B2B teams use AI across content, scoring, optimization and ...

Research shows many marketers send paid traffic to generic pages, hurting conversions and making landing page optimization ...

A Knak survey finds 85% of marketing teams missed a campaign launch last year caused at the production layer after the draft.

Howl Louder Marketing launches a GEO service to help B2B companies gain visibility in AI-powered search tools.

GrowthSpree found CTR has little correlation to SaaS pipeline, while cost per SQL is a far stronger metric for measuring ad performance.

Take the 2026 Demand Generation Benchmark Survey to see how B2B teams are proving revenue impact through attribution, pipeline and expansion.