With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...
Deals and discounts are common tactics to draw in shoppers during the back-to-school season. But how about a promise that prices won’t rise within the next few weeks? That’s the premise of JCPenney’s ...
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...
Crocs has been ramping up its efforts in branded social content, including through several microdrama series it’s rolled out this year. Niles is designed to support these kinds of storytelling ...
A nationwide school smartphone ban would cost TikTok $1.26 billion in ad revenue if one took effect, according to an analysis by Emarketer shared with Marketing Dive. That difference would grow to ...
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