Most B2B marketing still treats the mid-market as a scaled-up small business or enterprise-in-waiting. As Omnicom Media Group ...
That requires me, as always, as creative director (or CCO), to be the arbiter of taste for it, of course. As creative ...
Ray: “It’s hugely important. Trusted and transparent measurement gives advertisers confidence that campaign delivery is being ...
AI doesn't need to be brilliant to take your job. It just needs to be good enough - and it already is. Host Reuben confronts the unglamorous, workhorse creative work that's quietly paid the industry's ...
The newest campaign for Virgin Atlantic Holidays, created by Lucky Generals, certainly hits that mark. Avoiding the tired tropes of happy families throwing beach balls by a sparkling sea, it instead ...
Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...
In the first episode of The Creative Machine, I set out with a question I had been carrying for years. I spent my career wishing for a machine that could take the hard work off my hands. Then it ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For years, our industry has ...
Creative teams are no longer just making campaigns, interfaces, films or prototypes. They’re building tools, workflows, AI pipelines, interactive systems, internal platforms, client demos and ...
Ask most marketers to name the world’s most influential brands, and you’ll get a familiar list: Apple, Coca-Cola, maybe a ...
Losing them? Not so much. We win the low-fat cream cheese account and celebrate it with champagne, LinkedIn posts, agency-wide emails and roughly the enthusiasm of a small moon landing. But when a big ...
The Drum catches up with the dating app’s marketing boss to hear how it is taking ‘No Ordinary Love’ to Spotify and Libby for the first time, why ‘chalant’ dating is its new theme and how storytelling ...
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