Most B2B marketing still treats the mid-market as a scaled-up small business or enterprise-in-waiting. As Omnicom Media Group ...

Ray: “It’s hugely important. Trusted and transparent measurement gives advertisers confidence that campaign delivery is being ...

That requires me, as always, as creative director (or CCO), to be the arbiter of taste for it, of course. As creative ...

Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...

Ask most marketers to name the world’s most influential brands, and you’ll get a familiar list: Apple, Coca-Cola, maybe a ...

John Lennon and Yoko Ono went to bed for peace. Tilda Swinton slept in a glass box. David Blaine spent 44 days suspended ...

“Netflix’s co-CEO said it’s stupid to try and copy YouTube,” says Rayburn, also chairman of the NAB Show Streaming Summit.

After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one ...

Fast-forward to today and history is repeating itself with a corporate partnership twist. By tethering its legendary, 90-year ...

This is the core Starfish conviction: AI doesn’t destroy brands. It exposes the ones that never resolved the gap between ...

Brands will spend more than $12bn on creators in the US alone this year. Goldman Sachs sizes the wider creator economy at ...

The newest campaign for Virgin Atlantic Holidays, created by Lucky Generals, certainly hits that mark. Avoiding the tired tropes of happy families throwing beach balls by a sparkling sea, it instead ...