A New Look and fresh merch are winning customers back
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After a second quarter of positive growth, Target is executing a turnaround strategy focused on merchandising, guest experience, tech acceleration, and store operations.
Target on Wednesday posted quarterly earnings that were boosted by tariff refunds and raised its full-year guidance, as the retailer shows more signs its turnaround is taking hold
The retailer is hoping to reverse years of weak sales and better compete against rivals like Walmart and Kroger.
On the heels of a positive quarter, the retailer now expects sales growth of about 5% this fiscal year.
Target has moved quickly to rewrite its merchandising wrongs to improve traffic to its stores and online.
Target announced its first-ever chief artificial intelligence officer on Tuesday as retailers race to take advantage of the AI boom.
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