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  1. Understanding Market Segmentation: A Comprehensive Guide

    Sep 8, 2025 · Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

  2. What Is Market Segmentation? How It Works, Careers, and More

    Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …

  3. What Is Segmentation? Definition and How To Use It

    Dec 15, 2025 · Segmentation is the process of separating your marketing targets into sections for businesses and customers. Segmentation is a strategy that allows you to identify and connect …

  4. What is Market Segmentation? | Definition from TechTarget

    Oct 29, 2024 · Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Each group, or segment, …

  5. Market segmentation: Definition, types, benefits, & best practices

    Oct 14, 2020 · Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on …

  6. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …

  7. Market segmentation — definition, types, and examples

    Apr 27, 2023 · If you’re a marketer or business owner, you know that segmentation is an effective way to expand your market and reach new customers. But even if you understand market …

  8. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

  9. Market Segmentation: Definition, Types, Examples & Guide

    Market segmentation is a strategy to break up a large audience into smaller, easier-to-manage groups based on certain characteristics. This strategy helps businesses customize their …

  10. What is Segmentation? Definition & Examples - Vendasta

    Aug 28, 2023 · Segmentation is a marketing strategy that involves dividing a larger target audience into smaller, more specific groups based on shared characteristics. This allows …